Ungava gin apologizes for marketing miscue, but did the company learn anything? - APTN NewsAPTN News

Ungava gin apologizes for marketing miscue, but did the company learn anything?



News that not only informs, but inspires.

Tom Fennario
APTN National News
Men throat singing? Incoherent use of Inuktitut syllabics? Women dressed in skimpy parkas? Yup, this is how Ungava Gin was marketing its world renowned liquor.

At least until there was an online backlash against their interpretation of Inuit culture.

tfennario@aptn.ca

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